Rivian.com
Our then 6 member in-vehicle UI/UX team was tasked with bringing the website design in-house. We had a very tight deadline of less then 3 months to fully redesign and develop the new site before an upcoming preorder customers event. Two internal photoshoots 2300 miles apart with our only two prototype vehicles, and many late nights for our development team.

Client
Rivian
May 2019

Role
Lead UI Design, Art Direction

NYC with the R1t / R1S
Early April 2019, I flew out to New York to join the brand team and help coordinate our team's shot list needs for the website. The vehicles in these photos were the only two fiber glass prototype vehicles at the time. Truly one of kind! We shot around parts of downtown New York and then headed out to a location in the Hamptons. Our photographer was the very talented Tony Harmer, whom I had previously worked with on the Focus/Fiesta ST shoot while with GTB.

Sedona, Arizona
A month later I was out on location in Sedona, joining the brand team and supporting another shoot for the additional assets that our team needed to complete the website. The R1T prototype was out in Sedona at the 2019 Overland Expo event, showing off the features of the vehicle and premiering the camp kitchen.

Homepage

R1T product page

R1T feature flyouts

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