2018 Mustang Launch
A new refreshed design for the 2018 Mustang. Working with Uli Heckmann and Recom Farmhouse, the first series of images were rendered in CGI using a stand-in 2015 Mustang and backplates that we captured around greater Los Angeles.
Client
Ford Car
July 2017
August 2018
Role
Art Direction, Web Design
2019 Mustang Photoshoot
When it came time to transition the reveal to real, we hired Patrick Curtet and the retouching skills of Curve Digital. I again helped to plan the shot-list, locations and talent. All of the assets were shot on location in Austin, Texas during a record heatwave week in August. I'll never forget ducking for cover trying to find any shade that I could next to the grip truck!
2019 Mustang nameplate and feature pages
After coming home with the assets that we needed, I was then tasked with making photo selects, working with Curve Digital on the retouching effort, and designing the new 2019 Mustang nameplate and feature pages.
